VHC Health turned to Live Wire to meet several goals:
- Recruitment – Craft unique angles and approach targeted print, broadcast and online media outlets for strategic interviews and/or article placements highlighting culture, community and advancement VHC offers potential hires;
- Thought Leadership – Demonstrate VHC’s thought-leadership, research, and role as a leader in the region’s COVID-19 response, securing interviews with top-tier media outlets and creating dynamic video content; and
- Hospital News – Generate buzz in the community for hospital events, awards and ceremonies, and the hospital’s creative approach in adapting events to comply with the latest COVID safety regulations through targeted outreach, spotlight profiles and post-event photo coverage.
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Live Wire worked closely with key executives at VHC Health to gain an in-depth understanding of the Hospital’s brands, key messages, market position, and business goals, as well as response strategy and internal resourcesregarding the continuing impact of the COVID-19 pandemic. Live Wire analyzed and synthesized that information into an extensive PR campaign with the opportunity for true impact.
Earned extensive coverage through articles in print and online outlets as well as TV and radio segments highlighting VHC Health’s coronavirus response and role as the region’s leading community health system.
Promoted VHC’s launch of employee and community vaccine clinics, preparing hospital and county executives for live television interviews and earning 63 media placements in local as well as national media outlets to encourage participation in the hospital’s vaccination efforts.
Launched a successful media campaign for the Hospital’s brand refresh securing 21 media placements in local and industry media outlets.
Generated 31 media placements about the Hospital's expansion efforts throughout the region including new physician offices, surgery center, the outpatient pavilion, and parking garage.
Assisted with the introduction of VHC Health’s new CEO, Chris Lane and the retirement of long-time former CEO, Jim Cole resulting in 22 media placements.
Secured 124 media placements related to medical updates to keep the public informed and showcase medical staff expertise, 138 placements promoting unique programming options, and 85 placements relaying corporate development, thought leadership and philanthropic efforts.
