In a competitive business environment, business leaders understand that the media has greater reach and more power to impact success than ever before. Silvus turned to Live Wire Strategic Communications, LLC to expand its company brand and position the company as the leader in the ultra-competitive MANET radio market. By developing and executing a strategic communications campaign that integrates media relations, social media, and video production, Live Wire has successfully supported Silvus’ business objectives and expanded their reach within the industry. Businesses like Silvus understand the value of working with a firm like Live Wire to expand their communications initiatives and raise visibility in the market.
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Serving as the agency of record for Silvus, Live Wire has developed an integrated marketing and communications campaign that strategically aligns with the company’s business goals and objectives. From the company’s brand and key messages to its market position and communications activities, Live Wire worked with Silvus’ company leadership to develop the following campaign objectives:
Secured 35 media placements featuring Silvus and its executives discussing industry trends and company accomplishments.
Increased Silvus' following on LinkedIn by 52%, on Twitter by 23%, on Facebook by 27%, and on Instagram by 157%.
Provided strategic counsel and secured earned media placements for Silvus’ new product launches, contract wins, and company announcements to maximize exposure and impact.
Secured feature stories in priority publications including Forbes, Modern Battlespace, and European Security & Defence.