Overview

Live Wire Strategic Communications, LLC increased recognition of Silvus by implementing a strategic integrated marketing and communications campaign. Live Wire has established Silvus as the leading MANET radio provider, positioned its executive leadership team as thought leaders in the tactical radio communications field, and raised visibility and awareness for the company’s line of product and technology offerings.

In a competitive business environment, business leaders understand that the media has greater reach and more power to impact success than ever before.  Silvus turned to Live Wire Strategic Communications, LLC to expand its company brand and position the company as the leader in the ultra-competitive MANET radio market. By developing and executing a strategic communications campaign that integrates media relations, social media, and video production, Live Wire has successfully supported Silvus’ business objectives and expanded their reach within the industry. Businesses like Silvus understand the value of working with a firm like Live Wire to expand their communications initiatives and raise visibility in the market.

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Campaign Objectives

Serving as the agency of record for Silvus, Live Wire has developed an integrated marketing and communications campaign that strategically aligns with the company’s business goals and objectives. From the company’s brand and key messages to its market position and communications activities, Live Wire worked with Silvus’ company leadership to develop the following campaign objectives:

  •  Position Silvus as the company that can meet the radio needs for all tactical applications
  •  Help position Silvus with end users and platform providers in the unmanned systems market
  •  Secure high-profile thought leadership opportunities for Silvus’ executives in industry publications
  • Build and expand Silvus’ audience and engagement across social media channels

Campaign Strategies

Based on a comprehensive analysis of Silvus and its competitors, Live Wire recommended the following strategies to accomplish the defined campaign objectives:

  • Position Silvus as the company that can meet the radio needs for all tactical applications;
  • Help position Silvus with end users and platform providers in the unmanned systems market; and
  • Secure high-profile thought leadership opportunities for Silvus’ executives in industry publications.

Campaign Tactics

Live Wire developed and implemented the following comprehensive strategic communications campaign on behalf of Silvus:

  • Research past media presence and develop brand identity to present an accurate and compelling image of Silvus to priority industry publications and reporters;
  • Leverage Silvus' experience and expertise to secure top-tier media placements in national and industry trade publications;
  •  Execute a comprehensive strategic social media campaign to increase Silvus' reach and engagement on social media platforms.

Results

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35 Earned Media Placements

Secured 35 media placements featuring Silvus and its executives discussing industry trends and company accomplishments.

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New Social Media Following

Increased Silvus' following on LinkedIn by 52%, on Twitter by 23%, on Facebook by 27%, and on Instagram by 157%.

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Maximized Exposure

Provided strategic counsel and secured earned media placements for Silvus’ new product launches, contract wins, and company announcements to maximize exposure and impact.

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Feature Stories

Secured feature stories in priority publications including Forbes, Modern Battlespace, and European Security & Defence.

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