As the higher education landscape continues to evolve, college and universities recognize media coverage is growing increasingly competitive. Constantly seeking an increase in rankings and reputation, a business school must leverage every asset in their toolkit to strengthen its brand, protect its prestige, and position the school for success now and into the future. It takes experience and a powerhouse of talent to navigate today’s challenging and evolving media environment. Top tier institutions like Georgetown University’s McDonough School of Business understand the value of working with a public relations firm like Live Wire Strategic Communications, LLC, whose talent and expertise delivered a comprehensive communications strategy to accomplish its objectives.
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Serving as the agency of record for the McDonough School of Business over the last twelve years, Live Wire has developed an integrated marketing and communications campaign that strategically aligns with the school’s business goals and objectives. From the school’s brand and key messages to its market position and communications activities, Live Wire worked with McDonough’s internal communications team to identify and implement the following PR objectives:
Researched, drafted, and distributed 166 pitches to over 500 top tier outlets
Contacted an average of 1,200 reporters per month with targeted pitches, resulting in an average of four interviews per week with top tier media outlets
Secured 324 interviews for faculty, resulting in 273 earned media placements
Secured regular thought leadership contributions from directors of McDonough centers and initiatives with outlets including Fast Company and the Hill
Secured 29 media placements in local DC outlets, continuing up on the campaign objective of D.C. Domination
