Campaign Tactics

Live Wire executed the following comprehensive campaign on behalf of the McDonough School of Business:

• Proactive Pitching Surrounding the News Cycle:
  Proactively pitching and chasing the news cycle is Live Wire’s most aggressive program. We strategically monitor the news cycle and pitch faculty members as industry thought leaders and experts to targeted outlets. From prepared quotes to deadline interviews with faculty, Live Wire has earned the trust and respect of reporters to provide instant, accurate, and unique sources for stories.
• McDonough Fields of the Future:
  ‍With a mindset that business can, and should, be a force for good in the world, Georgetown McDonough has developed academic programming, co-curricular activities, and research opportunities that call upon business to partner with other industries to solve the world’s most complex challenges. Live Wire tailors media outreach to promote programming, research, and thought leaders related to McDonough’s fields of the future: AI, analytics, and the future of work; the business of health; the business of sustainability; and global business and public policy. These fields will continue to shape the world, and McDonough faculty will be at the forefront to lead dynamic change.
• McDonough Programming and Student Success:
  ‍The diverse student body, world-leading programming, and innovative classes at McDonough make the business school fertile ground for astonishing student success stories. Live Wire works with students to prep and vet them for interviews, facilitating and guiding them through the interview process. Most notably, Live Wire works closely with the fellows of the Pivot Program, an intensive program designed to give recently incarcerated citizens the skills and network to grow their own businesses or rejoin the workforce.